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Tretchikoff was a self-taught artist who painted realistic figures, portraits, still life and animals, with subjects often inspired by his early life in China, Singapore and Indonesia, and later life in South Africa. His work was immensely popular with the general public, but is often seen by art critics as the epitome of kitsch (indeed, he was nicknamed the "King of Kitsch"). He worked in oil, watercolour, ink, charcoal and pencil but is best known for his reproduction prints which sold worldwide in huge numbers. According to his biographer Boris Gorelik, writing in Incredible Tretchikoff, the reproductions were so popular that it was rumoured that Tretchikoff was the world's richest artist after Picasso.